Minute Cycles excited me, so much so that I actually pre-ordered #008. The bikes are really beautiful and small and light with little wheels and an unusual frame.
The method for selling the bikes is a brilliant idea and I really hope it catches on. I suppose they could easily have Kickstarted it but then they’d instantly be 10% down.
I don’t think this approach is for everyone but you could see it working for novel items where there’s significant capital outlay- unusual furniture, screen prints, artwork or very specific electronic devices.