I interviewed many many UK teenagers in 2012 and 2013 about sport, life and technology on behalf of a client. Even then, none of them admitted to using Facebook any more, it was all Twitter and Instagram. Though I suspect they were still popping in to see old friends in the same way they were still popping in to see their nans on a Saturday afternoon to plunder her Quality Street. Since then a lot of clever media innovations have cropped up that teenagers have lapped up like Vine and Snapchat. ‘Facebook is dead‘ studies said, because their audience was ageing fast. But it seems now that all you need in order to stay young forever is access to massive reserves of capital. It makes me think that if Facebook’s model is to stay as an advertising platform, they are simply buying access to the eyes of the complete spectrum of internet society. Facebook.com is really the bottom of the barrel, the dregs of the internet the ’1 weird tip that will make you thin’, WhatsApp perhaps offers something a little younger and more connected, while Oculus offers the absolute bleeding edge of interactive hardware. It’s akin to Google’s recent acquisition of Boston Dynamics and their work on driverless cars.
It makes me think that something huge that’s missing from Facebooks spectrum is a really popular video platform, it has nothing like that which might rival YouTube. I wonder if Facebook will buy Vimeo in the next year or so?